Gentle, plant-infused shampoo helps protect colour by preventing fading.*Start with Aveda hair colour.*When using the color conserve™ shampoo and conditioner system.Aveda's own pure-fume™ aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.DETAILSExtend the vibrancy of colour-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't—resist fading.• Keeps hair colour vibrant longer*• Gently cleanses without stripping colour-treated hair, helping keep hair colour vibrant longer• Leaves hair silky, soft and shiny, when used with color conserve™ conditioner